Monday, February 22, 2010
Let's Reshoot This
Well, after many years of car ads, I have decided that there are now four things that makes a car ad, whether they are combined or seperate.
1) people gathered around a car taking photos of it like there is nothing else improtant.
2) Cars speeding through the country
3) Cars Driving to the most impossible places to reach, car or not.
4) Alternate universe where things change or are different for some reason.
So looking at this, it makes me wonder. Mind you, it also makes for interesting commercial re-wriets.
1) All these people gathered around a car like nothing else in the world matters. "Sweetheart, hurry to the hospital, I'm having a baby." "Sorry love, this car is just to interesting, I'll be there when it leaves." Seriously. If it was the batmobile from Tim Burton's 'Batman,' I'd have it activate the bomb that comes out of the tyre just to get rid of them so I could get to my car without the damned thing being stollen. Either that, or I would fix it with sensors so that if too many photos of it are taken, a giant boxing glove would come out and punch the photographer out.
2) We don't need to promote speeding, we see enough road disasters on the news. I can already imagine the speed that they were traveling then. So what do they do? Promote speeding in our daily dose of idiot box. The other major problem I have with these ads is that the cars don't look like they have been driving where they are driving. Too shiny and too clean. Help! What I really want to see is one of these cars either having a major accident to REMIND viewers that you don't buy one of these things to go terrorising the streets, or simply having one of them covered in mud, inside and out, so that it looked like it had been driving in the damned desert, forest or wherever it is.
3) Cars in impossible places are supposed to inspire us to go out and adventure this great land. However, while I don't doubt that would be a breathtaking experience, let's throw in some Wild E. Cyote gags. The car packs at the end of the cliff and then the last ten feet of the cliff edge drops out and they disappear in a long drop to end with a puff of smoke and a far-off crash. Either that or a random anval falling on them from the top of the cliff they parked under.
4) I have seen many alternate realities in car ads, including half worlds, worlds that change with the drop of a curtain and cars that give mothers the ability to have eyes on the back of their heads. Lets twist this the other way around and that when people buy a car, it effects them and how they react. For example, when a mother goes to tell off their kids, she beeps loudly at them, and when the kids stop running there is that screeching sound of a car coming to a sudden stop. Men, when finding their sexual partneers really arousing, making the reving sound most associated with racing cars while women and their 'headlights' are as bright as a lighthouse. Mind you, the kids listening at the bedroom door can only hear the sound of two cars in a mad race.
So, when it comes to advertising cars, blow up the spectators, add some comic releif and turn your world into a car humanoid to see how well that gets people's attention. It would be memorable for two reasons. One would be for the mass amount of humour we would have a viewers, and the sudden drop in car sales as people fear for their lives. However, it might also decrease the number of car thefts and road accidents.
Well, I hope this has been somewhat entertaining for you, and please don't consider it a disregard for human life, I'm just being comical. Cheers,
Pez!
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